At Safilo S/S 2015 Eyewear Collections Media Preview

640-AdjSE-V2-F7264Safilo Australia could not have picked a better day for their S/S 2015 Eyewear Collections Media Showing.
Not only was the 5th of May a blue sky sunny day, the temperature even reached 27C, which was quite unusual for May.
The sun-filled Ivy Sun Room was the perfect venue for the media launch of these leading labels’ latest sunnies.

I attended this media preview with photographer Kent Johnson; as soon as we arrived, we were greeted warmly by Safilo Australia’s PR & Marketing Co-ordinator Melanie and complimentary French champagne and finger food…
‘Another day in the office?!!!’ I said to Melanie while receiving a glass of Veuve Clicquot.
Kent and I were excited to be in this spacious sun room full of luxury eyewear from fashion’s leading brands, and we were just about to discover their latest trends.

As Safilo Group is licensed to produce eyewear for many of the high-end fashion labels, such as: Alexander McQueen; Bottega Veneta; Boss; Dior; Emporio Armani; Fendi; Giorgio Armani; Gucci; Jimmy Choo; Kate Spade; Marc Jacobs and Max Mara… just to name a few.
Melanie gave us a detailed tour, as I’d like to call it, which means she spent a generous amount of time on each label and introduced the new trends in the coming season to us.

After this informative walk around with Melanie, we started trying on some of the shades we adored. (Wouldn’t you do the same thing too?!) From what I had seen, 50’s-60’s cat eye trend and ‘The Last Emperor’ (nick named byΒ moi!)Β rounded frames seemed like the popular styles in the coming season!
Here’s my favourite pair from the viewing, which was a Fendi creation (see the main picture above). I spotted this pair as soon as we walked in. I’ll let Kent’s photograph do the talking. I’d also like to include some more photos from my Instagram. You can see that we were having fun trying on different pair of sunnies below.

‘I love Ivy Sun Room, maybe we can try the fabulous shades in Ivy Pool Club next time?!!!’ I jokingly said to Melanie before we left.
For more images and stories, please check out Kent’s Street Fashion Sydney blog!

Photography by: Kent Johnson

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21 comments

  1. Cat eyes definitely seems to be huge this season, and I wish I could pull off that style, but all the cat-eye sunglasses I’ve tried so far looks horrible on me because of my big cheekbones:/

    • That’s why we need to try them on to see if they suit our face shape.., and in my opinion, even matching/enhance our aura. Trending or not is a different matter!
      Always delightful to hear your feedback Mitzie! X

    • I’m glad that you noticed it! πŸ˜€ Actually; I picked this stripe background to do the shoot on purpose! As the wall paper is not horizontal stripes; that makes the picture more interesting!
      Thank you for your feedback! X X

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