What would be a better way to show off the BOOM experience than connecting 100 of the Ultimate Ears wireless Bluetooth speakers, then throwing a mega party in one of the huge industrial spaces at Carriageworks?!!!
More than 100 UE wireless speakers were hung from the high ceiling, but PartyUp guests only got to see and hear them after two ‘human robots’ pulled back the curtain, allowing us to enter this ‘magical sound world’!
The DJing by The Twins; light projections on the wall; flame performances; coloured mist… It all created a surreal atmosphere. There was a bright pink #PartyUp pop up bar; drinks; canapes.., and of course, the incredible 360 degree sound and music pumping, filling up this massive warehouse.
What exactly is the PartyUp app? Well, this new and improved app from Ultimate Ears allows users to wirelessly connect from two to more than 50 UE speakers – any combination of the UE Boom; UE Boom 2 and UE Megaboom. Join in DJing on the app with your friends.
These speakers are wireless; have long battery life (up to 15 hours) and waterproof (about one metre for 30 minutes), therefore, PartyUp “allowing you to crank up the music in places where no other sound system can go”. “Bring your party to way way higher, way way louder heights.” To quote Ultimate Ears.
Among the guests, we saw tech bloggers; NRL’s Cronulla Sharks; social media influencers; models and retailers all partied up a storm with the background of cityscape projections which took us from Sydney to Tokyo; Berlin and Los Angeles.
Each guest also got to take home one of the UE Boom 2 speakers. (Thank you Ultimate Ears!!)
To view more launch pictures – pay attention to the images which captured UE wireless speakers hung from the high ceiling – simply go to Kent’s Street Fashion Sydney blog!
Main photo courtesy of Sydney Event Media.
Images below, photos 2); 3) & 4) by Kent Johnson. Clockwise from the top left:
1) ‘Human Robots’ pulled up the curtain and the bright pink #PartyUp pop up bar ‘pop’ into our eye.
2) With the stylish stylist Joshua Heath.
3) Partying up with gorgeous social media influencers Vanessa Roberts; Christopher Haggarty and human robots.
4) Chatted away with lovely Deb Carr from Sydney Chic.