It was an intimate event hosted by the Piaget team at the swanky Beta Bar. A VIP and media launch party to introduce the Polo S – a new generation of the iconic Polo Watch – to the Australia market.
With vintage Pol Roger flowing; oysters and scallops circulating.., we spotted guest, Myer and Jaquar Ambassador; TV presenter Kris Smith among this glamorous crowd.
‘Play a Different Game’ was the message, and why? Well, let’s revisit 1979, when Swiss watch maker Yves G. Piaget designed the original Polo Watch, and it was destined to be a symbol of the luxury lifestyle…
Although the Polo Watch was the ‘it’ watch in the ’80s, this once iconic timepiece was in need of an update to attract younger; hipper and price point conscious new market.
“Younger people are buying luxury watches earlier than they were before.” Says Piaget’s CEO Philippe Leopold-Metzger.
Therefore, the new updated model of Polo Watch – Polo S, the ‘game changer’ – was born. Actor Ryan Reynolds is International Brand Ambassador, together, with other eight ‘game changing men’; each from different fields helping to spread the Piaget news to the world.
I was feeling spoiled by being offered yet more fresh oysters while Kent was ‘giving a hand’ (literally), as he tried on and hand modelled one of the Piaget Polo S timepieces (See below images on the top right and the bottom left).
Kent’s Piaget launch post on his Street Fashion Sydney blog has been selected by the Piaget team as one of the top five Polo S blog posts worldwide. To read these fabulous posts, simply click here.
Main picture courtesy of Stellar Concepts PR.